Data Visualization

8 Things You Didn’t Know You Could Do with Tableau

by Mark Peterman
Tableau has long represented the gold standard for data visualization tools. Having evolved markedly as a software since its beginnings in 2003, it now offers a level of functionality unmatched by any other product on the market. With the depth of features that Tableau now boasts, it’s impossible for a…
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15 Statistics That Prove the Power of Data Visualization

by Mark Peterman
‘A picture tells a thousand words’ said Frederick R. Barnard in 1921. Almost 100 years later Barnard’s statement has, if anything, become more true. Today’s world is one of data. Thanks to the rise of computing and the internet we now generate more ‘information’ than we ever have before. What’s…
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The Ultimate Data Strategy: The Key Elements

by Mark Peterman
Inspired by this recent Harvard Business Review article, over the past few weeks we’ve had a close look at modern day data strategy. We’ve spoken at length about data truth,  data architectures, striking a difference between defense and offense and the value that a Chief Data Officer can bring to…
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Where Does Your Company Sit on the Data Strategy Spectrum?

by Mark Peterman
The ability to manage unending amounts of data is more important now than it has ever been for businesses. The emergence over the last few decades of both professionals in the field (such as Chief Data Officers) and ever more capable computing systems have made it possible for any organization…
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Should You Invest in a Chief Data Officer for Your Data Strategy?

by Mark Peterman
Big data is big business. The insights that business intelligence fueled by big data now offers up would have been hard to imagine not a decade ago. In this new age of business intelligence, organizations can more quickly move to exploit new markets, identify and nullify threats and analyze their…
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The Truth about Data Truth: SSoT vs MVoT

by Mark Peterman
In our last article we looked at the differences between data and information – data being the raw binary code that businesses mine, and information being that very same data but ‘endowed with relevance and purpose’. Raw sales data by itself, for example, can be meaningless. But put it in…
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Data Strategy: The Difference between Information Architecture and Data Architecture

by Mark Peterman
Information and data – the words are seemingly interchangeable. Data is information. Information, particularly when discussed in terms of technology, is data. In polite conversation this statement generally holds true. But when talking data strategy, information and data are entirely different beasts. Understanding their differences, and correctly handling the data…
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Striking a Balance Between Data Defense and Data Offense

by Mark Peterman
What do you feel is most important for your business? Finding and exploiting information opportunities, or identifying and mitigating information problems? Data offense and data defense are relatively new concepts, brought into the limelight by the explosion of big data. Businesses are recognizing the many perks that come with almost…
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Analyzing Your Data to Identify Market Opportunities

by Mark Peterman
The data revolution that has recently taken the business world by storm has offered up a wealth of benefits to those who have been brave enough to experiment with it. From streamlining an organization’s operations to making big strategic decisions with greater accuracy, big data is quickly proving itself to…
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